Articles by GRAX Team


Blog Posts

Salesforce Performance Testing: Best Practices & Strategies for Performance Tests

Salesforce has been the backbone of customer relationship management processes for thousands of businesses around the planet. With each business having the necessity to scale on a regular basis, ensuring optimal performance in different tasks becomes more prevalent than ever before. Performance testing in this context is no longer a technical requirement – it is … Continued

Blog Posts

Beginner’s Guide to Data Types in Salesforce Apex for Salesforce Admins & Developers

Data types represent the foundation of every single Apex application, bringing shape to different actions and processes in the Salesforce ecosystem. Even though Apex has a lot of roots in Java, it also has an assortment of platform-specific elements, such as SObjects, that make it different and unique when compared with other programming languages. Gaining … Continued

Blog Posts

Salesforce Agentforce: Salesforce AI Agents and Their Pricing

Over the years, Salesforce has used its annual Dreamforce event to unveil its new technologies and tools. Each one is designed to change how Salesforce organizations do business in some shape or form. While product announcements like Einstein GPT, Data Cloud, and Chatter have lived up to this promise, there have also been examples-IoT Cloud … Continued

Blog Posts

10 Best Salesforce ETL and ELT Tools in 2025

The modern business landscape is completely data-driven, putting a lot of pressure on the ability to manage and integrate information. Salesforce is a powerful CRM platform that generates substantial volumes of valuable customer information using its ecosystem of applications, features, and tools. While it is true that information is one of the most important resources … Continued

Blog Posts

Salesforce Data Storage Basics. How to Manage Costs and Control Limits

The most valuable business resource varies depending on the industry, timing, and other factors. In a modern society, information has long since become the most prized possession for the majority of existing businesses. Being able to efficiently gather, analyze, and process information is one of the biggest goals for most businesses. Yet, managing information at … Continued

Blog Posts

How to Connect Power BI to Salesforce? Establishing an Integration between Power BI and Salesforce

Informed, data-driven decisions have already become the cornerstone of most modern businesses’ functionality. The integration with customer relationship management environments is another factor that contributes to these decisions, but it can be difficult to analyze the entirety of Salesforce data without some sort of assistance at hand. Tools such as Power BI from Microsoft can … Continued

Blog Posts

Salesforce Data Integration Guide: Best Practices, Use Cases and Tools

Salesforce has become the central hub for many businesses in recent years, providing an easy way to manage customer information and unlock more value from it. And yet, simply having a comprehensive CRM such as Salesforce is not enough by itself since it also has to receive information from multiple sources in a seamless and … Continued

Blog Posts

Make the Most of Salesforce World Tour 2024: Dates, Schedule, Main and Side Events in NYC

What is the Salesforce World Tour? Salesforce World Tour is a series of global events that aim to bring Salesforce’s essence of innovation to different cities across the globe. They are essentially regional showcases that serve as a gathering point for local communities in Salesforce, often acting as a concentrated version of the Dreamforce experience … Continued

Blog Posts

Mastering Salesforce HIPAA Compliance

Compliance is a very important factor when it comes to handling information that can be considered sensitive under regulations such as HIPAA.  HIPAA, or the Health Insurance Portability and Accountability Act, was introduced in 1996 and has been used as the national standard for protecting sensitive health-related information. Any organization or individual that stores, manages, … Continued

Blog Posts

Salesforce Master Data Management: Best Practices, Guide, and Tips for MDM

With information being one of the most valuable assets a business can have, data management at scale is one of the core competencies for this day and age. Hundreds of thousands of organizations rely on CRM systems, like Salesforce, which extend this very core competency by allowing a host of benefits associated with better information … Continued

Blog Posts

Understanding the Salesforce Data Security Model: Top Strategies and Best Practices

CRM systems have become irreplaceable tools for businesses, with millions of companies worldwide relying on platforms like Salesforce.com to help improve their business operations and customer relationships. This, however, comes with its own set of risks. The biggest risk involved here is that a single breach of data may result in serious damage to the … Continued

Blog Posts

What is a Salesforce Database? Salesforce Database Management

Introduction Salesforce is one of the leading customer relationship management (CRM) solutions, which have been widely adopted by organizations across the globe. While the capabilities of the platform have long outgrown the scope of a traditional CRM, many users of this platform remain unfamiliar with its underlying database structure, which is key to optimizing its … Continued

Blog Posts

Understanding Salesforce Data Lake, Data Warehouse and Data Lakehouse

Introduction In the modern context, information is considered the biggest asset of a company. The value that information can bring to a company is astounding, but extracting said value and using it in your decision-making process can be very challenging.  The sheer volume of data that the average company generates and collects on a regular … Continued

Blog Posts

Salesforce Archiving Strategy: Considerations, Benefits, and Implementation Best Practices

Introduction Businesses are creating more data now than ever before, with the amount of data we need to store doubling roughly every two years. This rapid growth makes it harder to manage and store data effectively without solid archiving strategies in place. Data archiving is about moving less critical information out of active storage and … Continued

Events

Make the Most of Salesforce Dreamforce 2024: Main and Side Events, News and Updates

What is Dreamforce? Dreamforce is one of the largest technology conferences globally and is an absolute must for thousands of experts who come from different genres. As Salesforce’s flagship conference, it is abuzz with a number of activities in the form of networking, workshops, partying, and even enjoying big-name musical headlining acts. Since it first … Continued

Careers

[Closed] VP Sales at GRAX 

The position has been filled. At GRAX, we redefine data protection and empower organizations to maximize the value of their data. We help organizations of all sizes safeguard their data and uncover valuable insights. As the VP of Sales at GRAX, you’ll be responsible for driving revenue growth. We’re seeking an experienced professional to help … Continued

Product

GRAX Backup Dashboard: Viewing Salesforce Data Backup Health

Introducing the most efficient Salesforce data observability solution for monitoring and protecting CRM data With the amount of data stored in your Salesforce.com CRM – it’s no wonder that organizations are looking to enterprise backup solutions to help them protect that business-critical dataset from potential data loss. After all, data and metadata are the lifelines … Continued

News

Cybernews Names GRAX as a Top Salesforce Application

According to Cybernews, by merging Salesforce application data backup, data recovery, and data archiving with scalable data operations for a genuine Salesforce Data Lifecycle Management solution, GRAX is upending the Salesforce data protection market. With this unique approach to capturing, ingesting, and streaming past historical versions of your Salesforce data, the solution that allows you … Continued

Blog Posts

How Salesforce Data Backup Can Accelerate Business Growth

IDC Whitepaper: The Business Value of DataOps It’s pretty much a given that in order to successfully compete, enterprise and small businesses must become data-driven. It’s no longer enough to just store the data but also to use it meaningfully. C-level executives understand this wholeheartedly. According to IDC’s Business Value of DataOps whitepaper:  87% of … Continued

Blog Posts

Why Gartner Named GRAX a Cool Vendor in Data Management

As you might imagine when GRAX was recently named a Gartner Cool Vendor in Data Management, we were beyond excited. After all, this honor is only given to a handful of companies every year. So why, out of the hundreds of data management vendors in the market, was GRAX selected?  The need for better Salesforce … Continued

Product

Winter ‘22 is Here, and We’re Powering up the GRAX Time Machine

The GRAX Kinetic Edition empowers you with a better way to view all backed up, archived, and deleted historical Salesforce data Adding a hot tub to your time machine won’t make it more robust – perhaps cooler, but certainly, you’ll find that the GRAX Time Machine is more powerful in our latest Winter ‘22 release. … Continued

News

GRAX Named a 2021 Gartner® Cool Vendor in Data Management

The report recognizes vendors offering “measurable, delivery-focused data management, pushing the envelope for what it means to be both practical and innovative” BOSTON, MA — November 10, 2021— GRAX, Inc., the leading SaaS Data Value Platform, today announced it has been named a 2021 Cool Vendor in Data Management: Creating Operational Efficiency by Gartner1.   According … Continued

Product

The GRAX Continuum Edition is here!

We’re excited to announce our Fall ’21 Release – introducing our pilot of the GRAX Console. Welcome to GRAX Fall ’21 – Continuum Have you ever had an end-user or rogue ETL/integration accidentally update thousands or millions of records in Salesforce? Do you need to mass restore records to a previous version at a specific … Continued

Product

Introducing Point-in-Time Restore

The next generation of fast, efficient record restoration for Salesforce is here. Salesforce offers unique challenges to customers who are trying to protect the integrity of their company data. It’s not uncommon for a Salesforce deployment to see many thousands (in some cases, hundreds of thousands!) of record updates per day from user interactions and … Continued

Product

Predicting Customer Churn and Customer Revenue using GRAX History Stream and Amazon SageMaker

GRAX helps your organization become more data-driven regardless of where it stands in its data transformation journey. GRAX History Stream was purpose-built to align tightly with how data processing works in modern enterprises. To easily unleash the value of historical Salesforce application data with out-of-the-box Amazon Web Services (AWS)1 connectivity options, GRAX leans on well-established … Continued

Product

Easily Pipe Your Historical Salesforce Data into Snowflake with History Stream

Regardless of where your organization stands in its digital transformation journey, GRAX enables data-driven decision-making through data reuse. GRAX History Stream was built to align tightly with how data processing works in the modern enterprise. GRAX leans on well-established and understood formats, frameworks, and conventions to facilitate out-of-box connectivity options that can unleash the value … Continued

News

In Case You Missed It: Media Coverage Roundup for GRAX History Stream

Take a peak at the press articles you may have missed on our recent release of History Stream. Last month, GRAX introduced our latest product innovation: History Stream. History Stream allows users to effortlessly integrate their SaaS app data stored in AWS or Azure cloud platforms with industry-standard analytic tools. Without any coding, users can … Continued

News

GRAX Wins Two Medals in 2021 IT World Awards

Grabs Gold for Best Tech Workplace for Corporate Culture and Silver for Best IT Cloud/SaaS Company BOSTON, MA — June 22, 2021— GRAX, the leading SaaS Data Value Platform, announced today they took home two medals in the Globee 16th Annual 2021 IT World Awards: Gold in Best Tech Workplace for Corporate Culture and Silver … Continued

News

GRAX Named in Hottest Startups 2021 – CRN

In this CRN article, Wade Tyler Millward highlights GRAX amongst the hottest SaaS Startups. With the increased need for SaaS applications as a result of the pandemic, CRN turned its focus to SaaS startups that are thriving in 2021. This article names GRAX as one of the hottest. Key Takeaways: SaaS tools have been crucial … Continued

News

GRAX Announces History Stream™, Unleashing SaaS App Data for Easy Downstream Consumption

Breakthrough DataOps solution quickly pushes critical cloud application data into popular analytics and operations systems, with clicks not code BOSTON, MA — June 16, 2021— GRAX, Inc., the leading SaaS Data Value Platform, today announced the release of History Stream™. This breakthrough DataOps solution slashes the complexity, time, and cost required to pipe SaaS app data … Continued

Product

Introducing the GRAX History Stream

Since its earliest days, GRAX has been about more than just backup. What we’re really about is capturing historical data. While the first priority for our customers is to protect their mission-critical Salesforce data, most of them are increasingly looking to take control of their historical data and reuse that history throughout their enterprise for … Continued

Product

GRAX Singularity Edition: The Most Efficient and Easiest Way to Capture and Ingest Your Historical Data for Reuse

The latest evolution in data protection and DataOps is here! History Stream TM enables BI/BA Teams, Data Engineers, Data Consumers to quickly and flexibly stream Salesforce data into their existing systems for analytics, data warehousing, AI/ML, and data mastering. Welcome to GRAX Summer ’21 – Singularity If you answered ‘yes’ to any of those questions, … Continued

News

GRAX Wins Stevie Awards’ Customer Service Department of the Year

GRAX honored with Bronze Stevie, with judges citing impressive customer experience metrics while our company experienced significant growth. What is the key to superior customer service? For GRAX, it’s white-glove care, a commitment to responsiveness, and our remote-first culture. This explains why we won Bronze for the Stevie Awards’ Customer Service Department of the Year. … Continued

Blog Posts

April Fools… Backup is No Joke!

The world’s best cloud storage service was released today, called Titanic… It’s always synching! (Bada-bing!) We know. These jokes are kind of lame, but they probably made you smirk. That’s what April Fools is all about! But just because it comes right after World Backup Day doesn’t mean backup is a joke. At GRAX, we … Continued

News

GRAX Honored With Prestigious 2021 Data Breakthrough Award

GRAX Data Value Platform Wins Overall Data Tech Innovation of the Year BOSTON, MA — March 25, 2021 — GRAX, the leading SaaS Data Value Platform, today announced it has been named “Overall Data Tech Innovation of the Year” by the 2021 Data Breakthrough Awards. The award recognizes both the importance and uniqueness of GRAX’s … Continued

Product

GRAX: The SaaS Appliance for Salesforce Backups

The GRAX Data Value Platform is an “easy button” for customers who need to backup, restore, and archive data from their Salesforce instances. Customers in all industries are today benefiting from a fully managed, scalable hands-off deployment that gives them the peace of mind that their Salesforce business data is being preserved in a backup. … Continued

News

Grab Nice Pants—The Boss Is at Your Door With a Gift

We’re thrilled to be highlighted in this Wall Street Journal article that showcases the creative efforts CEOs, including GRAX’s Joe Gaska, have made during the pandemic to combat employee burnout and boost morale. These activities range from virtual scavenger hunts, to Zoom slam poetry readings, to sending cheese board and s’mores kits for employees to … Continued

News

GRAX Relativity Edition: The Most Intelligent Way to Archive and Access Your Salesforce Data

Continuously auto-archive your Salesforce data while keeping it available in production In a recent survey by ESG, they found that the data volume is growing at an “inexorable pace” of 40% year over year. ESG Master Survey Results: Real-world SLAs and Availability Requirements, August 2020. More data, more problems? When you consider how much hyper-converged, … Continued

News

GRAX Releases Fall ‘20 “Quantum” Edition: The Fastest Way to Back Up and Take Full Ownership and Control of Salesforce Data

Customers tap massive historical datasets inside and outside of Salesforce to drive business continuity and growth BOSTON, MA — September 16, 2020 — GRAX, the leading SaaS Data Value Platform, today released Fall ‘20 Quantum Edition, the fastest way for organizations to take back ownership and control of their Salesforce data by backing it up … Continued

Product

GRAX Quantum Edition: The Fastest Way to Backup, Own, and Consume your Salesforce Data

Rapidly backup, transmit, and store your Salesforce data on your cloud infrastructure Did you know 65% of organizations say owning their CRM data is VERY IMPORTANT? Source: Respondents to a recent live poll conducted on Salesforce Webinar: Who’s Got Your Back(up)? While most organizations want to own their CRM data, truly doing this at scale is … Continued

Webinars

Salesforce Webinar: Who’s Got Your Back(up)?

When you think about the question – who’s got your backup? – it is crucial to think about who OWNS your backup data. And only with GRAX, do you truly own your backup data. When you own your data, it can serve as the business transformation blueprint for molding your historical data into strategic value.

Blog Posts

Introducing GRAX Time Machine

What would you do if I gave you a time machine? | Would you travel to the past and relive your happiest moments? | Would you try to change or learn from your mistakes? | Would you travel to the future to see what happens to you or the world around you?

Blog Posts

GRAX: Why we updated our logo

It’s always interesting to see why brands update their logos… Sometimes it’s a facelift to keep up with trends Other times it’s a marketer wanting to put their mark on the brand Or a desire to step away from the past Or a need to embrace the past Or a requirement to become more and … Continued

News

GRAX 2.0 is Here: Adapt Faster with Visual Audit Trails & More

Visualize Your Data Lineage and Trace Every Single Change in Your Salesforce Data Over Time. While field audit trails are a key data governance requirement in some of the most highly-regulated industries in the world, we believe that they can also be a strategic value driver for

GRAX Logo

Join the best
with GRAX Enterprise.

Be among the smartest companies in the world.